3i Info arm launches EMudhra MyMoney

The data is used to generate an individual's spending pattern and, based on reports embedded in the tool, helps him/her understand how they fair in managing their finances in comparison with people of similar age and income levels.

The application uses modeling  and semantic-based intelligence to offer users information and analytics to help them determine the status of their financial position.

Briefing reporters, CEO Ravi Jagannathan, he said it’s akin to an online money tracker. The tool provides advice depending on financial activities, prompting users to take appropriate decisions. EMudhra has partnered with Microsoft to offer the product on Silverlight platform.

Available as free product at www.emudhra.com/slmymoney, it would continue to offer basic services for free though certain advanced features can be accessed for subscription of Rs 1/day after three months.