<p>Power seems to have become the ultimate aphrodisiac for modern day men, for a </p>.<p>new study has found that two-thirds of British men believe the ultimate woman is a strong, sexy executive.<br /><br />Experts say this is not just because of changing gender roles. Due to economic hardship men may also be taking a more traditionally female view and looking for a “provider”.<br /><br />High-flying women<br /><br />Research released on Friday shows that 66 per cent of men are most attracted to high-flying females, rising to 71 per cent among 30 to 34 year old men.<br /><br />A girl who is strong, independent and professional is likely to be far more appealing to the modern male, according to the study by games company Electronic Arts.<br /><br />Now, 18 per cent of men look for a partner who is fun, 14 per cent want a woman who can stand up for themselves and 9 per cent value spontaneity.<br /><br />A further 35 per cent said they like so-called “bad girls” like Hollywood actresses <br />Angelina Jolie, Megan Fox and Welsh singer Charlotte Church. “Finances are harder than ever, and men who may once have been scared of a powerful, successful woman, have wised up,” the Daily Mail quoted relationship expert Jo Barnett as saying.<br /><br />“They are now embracing it, as someone who is financially independent is a very alluring option. “Also, media has sold us the powerful, executive woman as a very sexy image today.<br /><br />“Women who have it all have a buzz about them, they are not so readily available and the guys flock to them,” Barnett added.</p>
<p>Power seems to have become the ultimate aphrodisiac for modern day men, for a </p>.<p>new study has found that two-thirds of British men believe the ultimate woman is a strong, sexy executive.<br /><br />Experts say this is not just because of changing gender roles. Due to economic hardship men may also be taking a more traditionally female view and looking for a “provider”.<br /><br />High-flying women<br /><br />Research released on Friday shows that 66 per cent of men are most attracted to high-flying females, rising to 71 per cent among 30 to 34 year old men.<br /><br />A girl who is strong, independent and professional is likely to be far more appealing to the modern male, according to the study by games company Electronic Arts.<br /><br />Now, 18 per cent of men look for a partner who is fun, 14 per cent want a woman who can stand up for themselves and 9 per cent value spontaneity.<br /><br />A further 35 per cent said they like so-called “bad girls” like Hollywood actresses <br />Angelina Jolie, Megan Fox and Welsh singer Charlotte Church. “Finances are harder than ever, and men who may once have been scared of a powerful, successful woman, have wised up,” the Daily Mail quoted relationship expert Jo Barnett as saying.<br /><br />“They are now embracing it, as someone who is financially independent is a very alluring option. “Also, media has sold us the powerful, executive woman as a very sexy image today.<br /><br />“Women who have it all have a buzz about them, they are not so readily available and the guys flock to them,” Barnett added.</p>
