Hyundai launches new 'Verna'

To strengthen its position in the upper mid-sized sedan segment, the company’s subsidiary  Hyundai Motor India Ltd (HMIL), on Wednesday, launched the new version of ‘Verna’, in both petrol and diesel options at an introductory price between Rs 6.99 lakh and Rs 10.75 lakh (ex-showroom Delhi).

Globally, the company has invested about Rs 950 crore for developing the new variant, the Fluidic Verna, which will now come in 1.4 litre and 1.6 litre engine variants with both petrol and diesel options, and will be available in manual as well as automatic transmissions.

HMC President and CEO S S Yang said that the company will bring in new models in all segments such as small car, mid-size and premium segment. Hyundai has so far invested $1.8 billion (over Rs 8,000 crore) in the country. It is currently putting in Rs 400 crore to set up a diesel engine plant here.

Talking about the new Verna, Yang said, “The launch of the new Verna will help in consolidating our position in the mid-size segment. Our brand image will be enhanced and we'll no longer be considered as a small car maker in India."

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