Story of a leading lady

Story of a leading lady

The trio was seen together for the first time to announce their association for the bold and glamorous saga, with the unveiling of the first look of the film at the prestigious film festival.

Directed by Madhur Bhandarkar and produced by UTV Motion Pictures, ‘Heroine’ will have Aishwarya essaying the role of a superstar.

The film is scheduled to go on the floors in June this year and is based on the life and times of a superstar heroine from the dream factory we call ‘Bollywood’.

For a country obsessed with films and film stars, ‘Heroine’ will take audiences on a voyeuristic journey to see what really goes on behind the closed doors of make-up rooms and vanity vans.  

It will give them a chance to go beyond the gorgeous smiles and politically correct quotes, to see what really happens in the lives of India's sweethearts.  This is the film Bhandarkar has been subconsciously preparing for ever since he joined the industry and one which he considers his magnum opus.

Talking about the film and her association with Madhur and UTV, Aishwarya Rai Bachchan said, “‘Heroine’ is a film that the team was very excited about and yes, I have just agreed to come on board.”

“Madhur has been speaking to me for many years to collaborate together on a film and I am glad we are finally working together on ‘Heroine’.”  

“He is the director of multiple award winning films in India and hence, as an actor, I’m certainly looking forward to this experience.”

“UTV and I have worked before on special work of cinema — Jodhaa Akbar and Guzaarish, both of which have achieved incredible acclaim, appreciation and awards for us (and many best actress awards for me).”

“This new venture certainly looks like a strong creative synergy and I look forward to this new journey.”

National Award winning director, Madhur Bhandarkar said, “I feel delighted to announce ‘Heroine’, my next project, at Cannes — one of the most prestigious global platforms. Unveiling the first look here is certain to be an auspicious start to the movie which goes into production in the middle of this year.”

“‘Heroine’ is an extremely glamorous yet bold story of the internal journey of a star, which is sure to appeal to audiences across the globe and therefore, Aishwarya was the perfect choice for the film — no one could have essayed the role better.”