Avinash Pant is new Walt Disney (India) Exec Mktng Director

In his new role, Pant will be responsible for building the Disney brand by driving the company's marketing strategy, coordinating all Disney business marketing efforts and providing leadership in developing key global and local franchises in India, a press release issued here said.

He will report to Walt Disney Company (India) country manager and Managing Director Mahesh Samat, it said.

Pant, who joins Disney from Coca-Cola, where he spent 14 years working across various functions, will also oversee corporate communications, as well as creative design cell and live event functions in his new role.

"We are focused on building a family entertainment brand in India. Avinash will be charged with creating and maximising opportunities for families to enjoy and connect with Disney's creativity and content," Samant said.

"India is one of the most exciting and rapidly changing markets in the world. This role represents an exciting opportunity to increase Disney's brand presence here and connect with our consumers in a deeper, richer and more relevant way," Pant said.

Pant holds a Bachelors degree in Engineering and a PGDM- Marketing from the Indian Institute of Management, Ahmedabad, it said.