Lenovo opens 400th LES Life

The company has chalked out clear plans to establish a deeper consumer connect and extend its retail footprint to high potential tier 3-5 cities. Lenovo worldwide President and COO Rory Read inaugurated the 400th LES Lite in the presence of Lenovo India MD Amar Babu.

LES Lites are a smaller version of Lenovo Exclusive Stores (LES), typically around 150-200 square feet in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience. The new LES Lite will showcase the entire range of Lenovo’s consumer products.