Adverts that won't be allowed today

  They're incredible by today's standards, but once upon a time, these advertisements were perfectly acceptable.

 From one that claims smoking is healthy to one telling mothers they should give Coca-Cola to their babies, they provide a fascinating insight into a time gone by, the Daily Mail reports.

One even tries to promote cocaine a remedy for toothache."More doctors smoke Camels than any other cigarette" boasts one campaign for the brand which ran for eight years from 1946 in America.

The advert also suggests smokers use their "T-zone" - taste and throat - to decide which cigarettes they like best.

Another advertisement for American flavoured cigarette brand Tapalet even suggests men will entice a girlfriend if they smoke the brand, the Mail said Monday.

Their poster from the early 1970's states: "Blow in her face and she'll follow you anywhere."

An advertisement for Drummond Sweaters which featured in Esquire magazine in 1959 also has obvious sexist undertones, claiming: "Men are better than women!"
It features a female struggling to climb a mountain as two men stand on top next to the words: "Indoors women are useful - even pleasant. On a mountain they are something of a drag.

"So don't go hauling them up a cliff just to show off your Drummond climbing sweaters. These pullovers look great anywhere."

An advertisement for Kelloggs vitamins from the 1930s even states: "The harder a wife works the cuter she looks."

And 30 years later in the 1960s a Kenwood chef entices male buyers by saying: "The chef does everything but cook - that's what wives are for."

Women were also offered advice as one advertisement from the 1950s suggests they should give their children Coca-Cola "for a better start in life."

The poster lists the benefits as: "Promotes active lifestyle", "Boosts personality," and "Gives the body essential sugars".

Cocaine toothache drops were also offered as beneficial to children - with this one from 1885 advising it would get rid of the pain.

Cocaine was sold over the counter in the US until 1914.
Overweight children were also catered for in the 1950s with American clothing company Lane Bryant offering "Charming chubby-size clothes. For teens too chubby to fit in regular clothes".

Narendra Modi or Rahul Gandhi? Who will win the battle royale of the Lok Sabha Elections 2019


Get real-time news updates, views and analysis on Lok Sabha Elections 2019 on Deccanherald.com/news/lok-sabha-elections-2019 


Like us on Facebook or follow us on Twitter and Instagram with #DHPoliticalTheatre for live updates on the Indian general elections 2019.

Liked the story?

  • 0

    Happy
  • 0

    Amused
  • 0

    Sad
  • 0

    Frustrated
  • 0

    Angry