Samsung launches interactive 'Smart Television'

Consumer electronics giant Samsung Electronics, on Sunday, launched its new 2012 series of interactive smart television for South-West Asian market. The flagship of the new series is the ES8000 LED TV in the 55-inch screen size segment.

Talking to Deccan Herald, on the sidelines of Samsung Forum South-West Asia Forum 2012, Samsung Electronics Vice-President & Head (Audio-Visual Biz - Consumer Electronics) Raj Kumar Rishi said, “The ES8000 will be launched in India next month, which would be priced at Rs 2,70,000 and will contain 440 applications relevant to India like imasti for regional language movies, games, lifestyle, etc.”

Smart televisions, which contributed 3 per cent of the fast-growing flat panel television market in India last year, are expected to grow to 5 per cent this year.

“We expect to lead the Indian market in the smart television market segment this year as we have been leading the flat TV market in India for the past five years.”

The ES8000 LED TV encompasses Samsung’s three guiding philosophies that equip consumers with the future of Smart TV technology:

Smart Interaction enables Smart TV owners to communicate with their TVs via voice control, motion control and face recognition. For instance, consumers can use the Samsung Skype HD camera and dual-microphones to prompt the TV. Say “Hi TV” and turn on voice control, speak “Web Browser” to get online, and browse and select results or increase the volume by just pointing a hand.

Smart Content includes the expansion of more robust and personalised content through Smart TV apps, as well as AllShare Play, which enables consumers to easily access personal content across multiple device screens – anywhere, anytime. Additional exclusive services include Family Story, Fitness and Kids. Smart Evolution is defined by Samsung’s new Evolution Kit. Each year, the kit will include all necessary hardware and software enhancements using proprietary system-on-chip technology. Select 2012 TVs will come equipped with a simple slot-in to the back of the TV.

“The South-West Asia region remains a strong growth market for Samsung and will continue to grow as consumers today lead increasingly dynamic lifestyles, requiring technology and products that will enrich and enhance their experiences,” Samsung Electronics President and CEO (South-West Asia) B D Park said.

“To achieve our goals, we must push boundaries. We will continue to ensure that our products are always one step ahead, through new product innovation and continued investment in research and development in the region.”

More products

Samsung also showcased its diverse array of new products at the Samsung South West Asia Forum 2012. Embracing its commitment to push the boundaries of innovation and consumer experience, the company shared its strategy to expand its Asian markets.
The company introduced its 2012 product catalogue and its vision to deliver connectivity and content across all of its devices – from TVs to mobile phones, tablets to Notebook PCs and cameras to home appliances.

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