Different marketing strategy

Director P C Shekar, the maker of Romeo, has taken marketing of his film just as seriously as direction.

He also made sure that the film turns out to be exactly the way he had conceptualised it to be.

Romeo not only boasts of an excellent cast but is one of the very few films where latest technology has been generously used.

Shekar points out that the promotional events such as the audio and trailer launches were an attempt to market and popularise the songs and characters in the film. “The lyrics are different and tunes are fresh.

The promotional video has Ganesh, Sadu Kokila, Rangayana Raghu and Arjun enact and sing as well. The trailers give the audience bits and pieces about the film,” says Shekar. 

After the audio launch, the team hosted a trailer launch of the film. While an audio launch is quite common in the Kannada film industry, you don’t get to see many trailer launches.

“We are in an era where you have to keep doing something new to attract people. The marketing phase is crucial for the success of any film. In fact, good marketing will give you a feeling of the response the film will get well in advance,” adds Shekar.  
The trailer launch had the who’s who of the Kannada film industry, including the cast of the film in full attendance. According to Shekar, trailer launch was not just another marketing strategy.

He hit upon the idea after an elaborate survey he and his team conducted among regular movie-goers. “We conducted a survey to understand the psychology of a movie buff. Trailers show the strength of a movie,” he says.

The trailer was designed for two and half minutes. The event also showcased three songs during the launch. “The movie can be viewed in High Definition (HD) format as well. Not many Kannada movies come in the HD format. We have made that effort,” says Shekar.   

The movie will hit the screens on June 15.