A celebration of colours

The latest collection from Max celebrates the festive season with rich colours and drapes. The collection is contemporary, yet has a regal, old-world charm. The designs have been inspired by traditional Indian crafts like block-printing, brocade patches, subtle embellishments and exquisite hand and machine embroidery on cotton, silk blends and blended jacquards as well as Parisian fashion.

Fine fabrics and exquisite cuts

There is a host of fine fabrics, which are available for those who prefer to keep it casual during the festival. The collection is defined by the use of rich and bright colours like wine, plum, purple, red, royal blue, emerald green and fuchsia, which add elegance to the garments.

Vasanth Kumar, the executive director of Max, says that the brand wanted to make fashion accessible to all — at moderate prices. “Max aims at offering the most stylish merchandise at great prices. This particular collection lives up to the promise of delighting the entire family, while highlighting the key trends of the season. We are certain that the entire range will be well received,” he states.

The festive collection also has a fusion-wear range, which is Indian, but in keeping with global trends. It comprises new silhouettes, that include long tunics, flared kurtis, front-open tunics and long shirt tops. The kurtas are very traditional and have hand-block prints. Tavisha, one of the styles of kurta, is simple and elegant, made with fabrics like silks blends, chanderi, brocades, jacquards and cottons.

Couching and mirror work add to the style factor.  “This season allows the fashion fraternity to experiment with form, cuts and prints. It is apt for everyday comfort as well as festive occasions.

The range has been created keeping in mind the needs and tastes of the modern Indian woman and man. Stunningly designed, this collection captures contemporary fashion while reflecting international quality and style. We hope to go beyond the look of the clothes and create an experience,” says Kamakshi Kaul, the head designer of the brand.

The collection is also easy-to-wear. The clothes are durable as well as comfortable.
The ‘Autumn Festive’ collection also has a range of garments, made from fabrics which are lightweight and warm — perfect for the winter. These include mid-length kurtas with embroidery, flocking and placement print, which can be teamed with denims or heavy-knit leggings.

The collection also includes high-necked striped tunics, cowl-necked, hooded tunics, front-open long jackets with pockets and flat-knit rib sweaters. The latest addition are the light-weight acrylic sweaters in vibrant colours.

Arpit, final year, Oxford College of Science, wore a blue sweatshirt, black and white striped tracks and canvas shoes, along with a denim cap.
Punchline: “I like the colours, they are just the kind I like to wear. The sweatshirt is simple, yet trendy. The neckline adds a sporty look.”
Price: Sweatshirt (Rs 799); track pants (Rs 699); canvas shoes (Rs 749) and denim cap (Rs 299).

Subhash, final year, Oxford College of Science, wore a dark blue sleeveless jacket, a regular fit white T-shirt and white and green sports shoes.
Punchline: “The sleeveless jacket is in fashion and looks nice when teamed up with denims or cotton pants. I feel comfortable in the clothes. It is apt for light winters and very affordable.”
Price: Sleeveless jacket (Rs 1290); regular fit T-shirt (Rs 269); slim-fit jeans (Rs 599) and sports shoes (Rs 999).

Kavya, final year, BMS College for Women, wore a medium-length sleeveless kurta, white leggings, a white dupatta and black formal shoes.
Punchline: “I like the fact that this is so comfortable and fits me well. It can be worn to a party or during a get-together during the festive season.”
Price: Kurta (Rs 799); white leggings (Rs 399); dupatta
(Rs 299) and formal shoes
(Rs 999).

Ankita, final year, BMS College for Women, wore a frock-style mini-kurta with leggings and blue sandals.
Punchline: “It’s cool, funky and extremely comfortable. The look is very trendy and goes with my personality. I can wear it when I am going out with my friends to the mall. I like the way it fits me as well.”
Price: Short kurta (Rs 599); leggings (Rs 299) and sandals (Rs 399).       

Divya, final year, BMS College for Women, sported a red and gold short kurta, dark blue leggings, a dark blue
 dupatta and silver Kolhapuri sandals.
Punchline: “From the shoes to the kurta, I like everything about the outfit — it’s bright, ethnic and festive, yet fashionable. The best part is that they are very affordable.”
Price: Short kurta (Rs 999); leggings (Rs 399); dupatta
(Rs 299) and sandals (Rs 899).

Raouf, final year, Oxford College of Science, chose a checked shirt with a hood, a Henley-neck T-shirt, checked shorts and black canvas shoes. He carried a blue sling bag as well.
Punchline: “I love my look, it’s casual yet stylish. I can wear this to a party. The clothes are affordable. The checked shirt is very unique and I have not spotted it anywhere else.”
Price: Checked shirt (Rs 899); Henley-neck T-shirt (Rs 349); shorts (Rs 599); sling bag
(Rs 699) and canvas shoes
(Rs 749).