'Amma salt' to be launched today

After successful launch of series of “Amma” consumer products in the state including water, food and vegetables at subsidised rates to the people, Tamil Nadu Chief Minister J Jayalalitha will launch “Amma Salt” on Wednesday here.

She will unveil the sale of three varieties of salt — Double Fortified, Refined Free Flow Iodized and Low Sodium — at the Secretariat.

These items, supplied by Tamil Nadu Salt Corporation, under Industries Department, are aimed at offering quality, healthy and cost-effective salt to the people. According to sources, steps will be taken to ensure that these salt varieties are available all over the State including far flung areas.

Though the officials refused to disclose the details of the pricing, sources from the government said that the prices of these three varieties is likely about 50 per cent less than the market price.

This is the latest in the series of welfare initiatives named after chief minister Jayalalitha, who is fondly called as “Amma” (mother) by her supporters.