<p>The Bharatiya Janata Party (BJP) set up a high-tech “media war room” here on Sunday, in order to monitor election campaigns of candidates contesting the upcoming Assembly elections and fortify its campaign strategy in the state.<br /><br /></p>.<p>The room was inaugurated by Avinash Rai Khana, party MP in charge of Jammu and Kashmir affairs . <br /><br />“It is fully equipped with high-end technology to cater to the election campaigns of party candidates, and is being managed by professionals," said a BJP spokesman in a statement.<br /><br />Information technology professionals will work 24x7 in the room to promote the BJP agenda and track voting trends through platforms such as Facebook, Twitter, WhatsApp and Android messaging applications.<br /><br />The media war room will be headed by party spokesman Khalid Jehangir, assisted by other party leaders. <br /><br />Jehangir will brief mediapersons on day-to-day happenings at 5 pm daily till the elections are over.<br /><br />After the inauguration, Khana said the room would also act as a bridge between party leaders and the press. “We believe in transparency, and our party wants to ensure that all programmes announced by the party leadership reach the masses,” he said.<br /><br />BJP spokesman Jehangir said the media is an important constituent of any democratic set-up, and the setting up of the media war room was the first step towards ensuring that BJP leaders remained accessible to all.<br /><br />The media war room was devised by about 40 social media strategists who were a part of Prime Minister Narendra Modi’s Lok Sabha poll campaign team earlier this year.</p>
<p>The Bharatiya Janata Party (BJP) set up a high-tech “media war room” here on Sunday, in order to monitor election campaigns of candidates contesting the upcoming Assembly elections and fortify its campaign strategy in the state.<br /><br /></p>.<p>The room was inaugurated by Avinash Rai Khana, party MP in charge of Jammu and Kashmir affairs . <br /><br />“It is fully equipped with high-end technology to cater to the election campaigns of party candidates, and is being managed by professionals," said a BJP spokesman in a statement.<br /><br />Information technology professionals will work 24x7 in the room to promote the BJP agenda and track voting trends through platforms such as Facebook, Twitter, WhatsApp and Android messaging applications.<br /><br />The media war room will be headed by party spokesman Khalid Jehangir, assisted by other party leaders. <br /><br />Jehangir will brief mediapersons on day-to-day happenings at 5 pm daily till the elections are over.<br /><br />After the inauguration, Khana said the room would also act as a bridge between party leaders and the press. “We believe in transparency, and our party wants to ensure that all programmes announced by the party leadership reach the masses,” he said.<br /><br />BJP spokesman Jehangir said the media is an important constituent of any democratic set-up, and the setting up of the media war room was the first step towards ensuring that BJP leaders remained accessible to all.<br /><br />The media war room was devised by about 40 social media strategists who were a part of Prime Minister Narendra Modi’s Lok Sabha poll campaign team earlier this year.</p>
