The vibrant colours of tradition

Keeping in mind the theme of the season — ‘Traditional Motifs of India’, the ‘Ahana’ collection has been inspired by the ‘paisley motif’, commonly known as ‘Ambi’, which is a droplet shaped motif, in a variety of colours, designs and variations.

The collection has variety of cuts and styles in ‘anarkalis’, straight-cuts, ‘salwars’ and ‘chudidars’. About the collection, Vinay Chatlani, the chairman and COO of Soch, says, “Keeping in mind our rich heritage, we have taken inspiration from our traditional Indian culture. With fabrics ranging from textured to lightweight material like cotton, chiffon, georgette, jacquard, net, silk, linen, kota cotton, we have created a range of categories such as kurtis, chudidar sets, sarees and ethnic bottoms.”

Each ensemble is crafted using fabrics such as chiffon, georgette and cotton that are carefully curated to suit the design and compliment the intricate embroidery on it. The collection also includes a stunning range of unstitched ‘salwar’ material in a variety of fabrics.

While the new ‘kurti’ collection made from soft cotton and georgette fabrics, ranges from Rs 598 to Rs 998; the ‘salwar’ collection, which houses styles in bright colours and neutral tones with exclusive border that showcase traditional embroidery and intricate ‘zari’ work, starts from Rs 2398.

Commenting on the theme, he says that the paisley motifs have been combined with the creeping vine motifs to add elegance to each product.

“With this collection, our aim is to provide a wide choice of exciting ethnic wear to women of all ages. The ‘Ahana’ kurtis and chudidar collection houses products in bright colours, fresh cuts and designs with beautiful patterns and comfortable fabrics. Each product is carefully coordinated and designed in comfortable fabrics that adds a feminine and chic touch to the overall outfit,” he adds.

While details like a printed cuff add design detailing to the outfit, kurtis with the mandarin collar make the ensemble stylish. Floral and geometric patterns and Aztec designs can also be seen in the collection. A mix and match of colours, dual coloured embroidery, contrasting solid borders, faux buttons are other features seen in the collection. The collection also has kurtis and salwars which can be seen with rich and trendy embroidery that can be dressed in for any occasion.

Sara, a student of BSc Fashion Designing from Oxford College of Science, wore a multicolour printed cotton jacquard ‘kurti’ with red leggings.

Punchline: “The outfit I wore saw a play of colours and I loved the combination and the vibrant fun patterns. The geometric design on the ‘kurti’ makes it stand out. I would team it with red or yellow leggings. This look is perfect for a casual outing.”
Pricing: ‘Ahana’ multi-coloured kurti (Rs 998) and red leggings (Rs 399).

Sushmitha Manjappa, a first-year BE student of AMC Engineering College, wore a black and white printed ‘kurti’ with geometric/Aztec design and black leggings.
Punchline: “What I’m wearing is perfect for an outing with friends. The ‘kurti’ has a classic look to it and is beautiful and trendy at the same time.”
Punchline: Black and white printed ‘kurti’ with geometric/ Aztec design (Rs 798) and black leggings (Rs 399).


Simran Sharma, a first-year BBM student from St Joseph’s College of Commerce, wore a rose pink ‘kurti’ with heavy embroidery and teamed it with black leggings.
Punchline: “I like the outfit as the colour is bright and alive and peps up one’s mood. The quality of the fabric is amazing.”
Pricing: Rose pink ‘kurti’ with heavily embroidered floral yoke (Rs 798) and black leggings (Rs 399).

Sanjana Shetty, a student of interior designing course at Vogue Institute of Fashion Technology, wore a black and pink salwar suit that flaunted a rich thread embroidered yoke and border with floral motifs.
Punchline: “The colour
combination is exquisite and eye-catching. The embroidery
is neatly done, which makes the outfit interesting. The
texture of the garment is also very comfortable and the semi-patiala look adds to its appeal.”
Pricing: Black and pink
‘salwar’ suit (Rs 3,398).


Vidyashree KS, a student of BA LLB from MS Ramaiah College of Law, wore a full ‘chudidar’ set with applique work on the yoke.
Punchline: “My outfit is both elegant and feminine. While the outfit and cuts are stylish, they are also easy to carry.”
Pricing: ‘Chudidar’ set (Rs 2,398)

Chandini G, a second year student of BSc Fashion Designing from Oxford College of Science wore a ‘chudidar’ set with floral and geometric prints and zari work.
Punchline: “The classic meets the colourful in this ensemble. I love the attire as one can dress up for a grand occasion with the right accessory or wear it out for a dinner with family.”
Pricing: ‘Chudidar’ set
(Rs 2,598)