Tata Tele launches T24 with Future Group

testing me!

This was unveiled at a press conference jointly addressed by TTSL Managing Director Anil Sardana and Future Group Chief Executive Officer Kishore Biyani.

Under the agreement, Future Group will sell TTSL GSM connections under T24 brand-name to customers visiting its retail outlets across all formats and locations. The plan is to offer talk-time cross-bundled with other consumption categories.

“This is a unique marketing alliance between a retailer and a telecom operator in India, and offers direct access to millions of Future Group customers through its widespread retail presence across India,” Sardana said. T24 stands for Talk 24, and will provide customers with dual advantage all 24 hours of the day—‘Shop More, Talk More’ and ‘Talk More, Shop More’, he added.Future Group CEO Kishore Biyani said “customers will get shopping benefits for talking, and talk-time benefits each time they shop.”