Twiss Drinks brings more juice to India

UK’s own Twiss Drinks on Thursday marked its entry into India. Twiss Drinks India, a wholly-owned subsidiary of Twiss Drinks, has launched four quirky variants of the sparkling fruit juice, each a mix of two fruit flavours.

Twiss Drinks’ portfolio — Mango with a twist of Lime, Passion fruit with a twist of Orange, Lemon with a twist of mint and Apple with a twist of Black Currant are priced at Rs 40 for a 250 ml pack.

“Twiss Drinks brings innovation to the segment by introducing sparkling fruit juice-based drinks, which were not really available in the market,” said Nitin Menon, MD, Twiss Drinks India. The company plans to launch more flavours around the festival season. “We are excited to bring more variants to the market, and plan some launches around Deepavali. We also plan to keep Twiss a talking brand  with some limited edition variants,” he said.

With a bottling plant in Pune, the company is set to market up to 12 million cans this year. “Our focus in the youth. Apart from it being refreshing, we are also betting big on it being a great drink to dabble with in mixology,” he said.