The bright side of life

The bright side of life

Haute style

The bright side of life

Pantaloons believes in creating designs that reflect the character of the modern woman who is bold, confident and vibrant. The brand’s latest women’s Western ‘Spring-Summer Collection’ has been crafted keeping all these aspects in mind. The line is bright, snazzy and high on style.

A burst of colours

The summer collection is mix from Pantaloons own exclusive brands such as Honey, Candie’s, Ajile, Izabel London, Bare Denim, Annabelle and SF Jeans. Each of these brands narrate a story drawing inspiration from across the globe. “The inspiration for the casuals is derived from Europe, parts of Morocco and the South of France. While the Bohemian-influenced prints are playful, the formal wear is inspired by the 1970s vintage look and the denim line is trendy and chic,” says Shital Mehta, CEO Pantaloons, Aditya Birla Fashion and Retail Limited. 

Shital says the designers have always strived to offer contemporary western wear that map international trends with Indian consumer sensibilities at best prices.

     “We work towards offering the trendiest international cuts, silhouettes and fits to suit all body types. Tunics and dresses are popular with women of all age groups, followed by denims, T-shirts and leggings,” she adds. The line is designed in bold and bright colours such as whites, bold yellows and vivid pinks, says Shital.

The brand also lays importance to the kind of fabric they choose to work on. “The feel of the garment is of utmost importance to women, when it comes to choosing an outfit for themselves. Thus, fabrics which offer the perfect fit and drape are the preferred pick. Fabric is also synonymous with quality, and hence we focus on those that are comfortable, fluid, lightweight and stylish,” he adds.  

There are a range of dresses and tunics in all colours, shapes and sizes. “There are dresses in various lengths that can be worn to work or even an evening out. The tunics have moved on from being basic and conservative to one of the trendiest silhouettes. They come in an assortment of colours and prints in varying lengths. Denims come in different fits such as ultra-light and high stretch denims, with an emphasis on comfort. This also includes capris, anklers and full-length denims,” he adds. 

Accessories play an important role in enhancing the look of any garment, says Shital. He says the brand offers a host of accessories such as footwear, bags, earrings and neckpieces that gel with just about any kind of outfit.

Nydile R, a second-year student of Mount Carmel College, chose to wear a floral white top from ‘Honey’ and match it with a pair of super stretch pants from ‘Candie’.
Punchline: “The fabric is smooth and light. This is what makes wearing this outfit extremely comfortable. It also serves as a perfect summer wear. The price is also not too heavy on the pocket.”
Price: Top (Rs 799) and pants (Rs 1,299).

Vandana S, fourth semester student of CMR Law College, picked up a blue club wear dress from ‘Candie’.
Punchline: “The dress is a combination of sophistication and style. The colour is great for summer and perfect for a night out with friends. It fits very well although it may not look so. I could enhance the look with an attractive neckpiece.”
Price: Dress (Rs 1,299)

Advika Reddy, a second year pre-university student of Mount Carmel College, wore a pink and black ‘shell’ top from ‘Candie’ and paired it with super stretch white pants from ‘Candie’.
Punchline: “I think pink and white are the colours of this season. I always like wearing bright colours and bold prints and I found what I was looking for in this brand. It’s comfortable and fits perfectly.”    
Price: Top (Rs 699) and pants (Rs 1,299).

Supreeyah Pradhan, first semester student of CMR Law College, slipped into a digital print top from Honey and paired it with  SF super stretch lightweight denims.
Punchline: “There’s something very playful, bright and ‘girlie’ about this top. The digital prints make it stand out and you can wear it with both a skirt and pant.”  
Price: Top (Rs 699) and denims (Rs 1,599).

Sagarika, a first-year student of St Joseph’s College of Arts and Science, slipped into a pink club dress from ‘Candie’ with a white shrug from ‘Honey’.
Punchline: “The colour is perfect for summer. I really like the way the dress is cut and the white shrug adds to the charm. It’s perfect for an evening out.”
Price: Pink dress
(Rs 1,799) and shrug (Rs 499).

Nishath Qamar, a second-year student of Mount Carmel College, picked up a white and black ‘linear lines and prints’ dress from ‘Candie’.
Punchline: “The black and white lines and prints are extremely attractive. You could accessorise this outfit whichever way you want and also wear a jacket over the dress to give it a different twist.”
Price: Dress (Rs 1,299)


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