The popping colours

Innovative touch

The popping colours

When Swati Vijaivargie entered the designing world, little did she realise that she will one day have her own label where she could work on the designs she liked the most.

Today, the four-year-old ‘Rang by Swati Vijaivargie’ label is the talk of the town with her colourful and innovative touch to the garments.

She says, “I graduated from NIFT and worked with designers like Raghavendra Rathore and Kavita Bhartia. It was my love for painting and my family business of textile and business that drew me to this creative world.”

She specialises in thread-resist Shibori patterns and works with surface textures using tie-dye and embroidery technique. “I use these in rich pure fabrics to give a fresh look and an international appeal to my garments.”

Her latest collection ‘Raas’ is inspired by the Pichhwai paintings of Nathdwara, Rajasthan. She says, “My inspiration is drawn from a ‘Gopashtami Pichhwai’. The collection accentuates the whole appearance of the Pichhwai painting. It’s a fresh medley of the past and present, with exquisite blooming motifs of lotus and various other flowers in a soothing colour palette that renders the intensity of adoration into reality.”

Another factor that sets this collection apart is the compilation of patchwork and applique with antique marodi embroidery tiered beautifully over the shibori prints. The fabrics used are pure silk, moonga silk, silk organza and satin linen.

Known for the addition of colours in her garments, the usage of excessive black in her collection was a bold choice.

Swati says, “It was a lot of fun working on this because of the usage of black. Though I have worked with bright colours before, black is one of those classic colours that sets everything apart. With the hues of beige, onion pink, vermillion, tangerine, crimson, mint, teal and electric blue, I was able to draw inspiration from everywhere to bring out the final product.”

The Winter festival collection is an ensemble of contemporised silhouettes
and modern attire like peplum tops, choga inspired floor length jackets, ‘ghagras’, ‘odhanas’ and bias pyjamas.

“The colours are chosen in such a way that the clothes can be worn for any occasion, whether it is a wedding or a casual function. This collection is for anyone who wants to look glamorous and flaunt their taste of modern clothing retaining the heritage,” she explains.

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