Food chain Nando's views India as long-term equity market

Food chain Nando's views India as long-term equity market

Hoping to be the ultimate immigrant, South Africa’s Nando’s has announced the launch of its flagship outlet in Bengaluru. Taking a consolidated approach this time around, the company is looking at a resurgence of the brand’s identity here.

“Nando’s is looking at India as a long-term equity market, and is bullish on investing here. While we have had franchised outlets in the past, to strengthen our position, we intend to have company owned-and-operated outlets hereon,” said Nando’s India CEO Sumeet Yadav.

With its overall presence in over 35 countries, Nando’s boasts of company owned-and-operated outlets in the US, Canada, the UK, South Africa, Australia, Malaysia, alongside India, all of which it views as long-term markets. “We want to tell India the real Nando’s story,” he said, launching the 7,000-sq feet India flagship store in Indiranagar, which was set up at an investment of around $1 million.

The company has marked a shift in its format, from a table service restaurant to a ‘hosted cockerel’ style, wherein customers will be served at their tables after having placed their orders at the billing counter. Consequently, they will have the liberty to choose condiments and drinks from a large selection, which will be displayed at counters on the restaurant floor.

“With the ‘hosted cockerel’ format, we are giving the customer control of their dining experience, which in turn enhances their overall experince at Nando’s. Going forward, all outlets in India will be set up with the same format,” he said. “In the next one year, we plan to launch two more outlets in Bengaluru, two more in Delhi and make inroads into Hyderabad, where we plan to set up at least three to four outlets in the course of three years,” he added.  

Reinforcing its committment to India, the company plans to soon start producing its supplies here. “We currently import sauces and other raw materials. But, we are in talks to start production here. In fact, we have already started the pilot runs with some units in the North and the East,” he said.

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