Working with rich silhouettes

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Working with rich silhouettes

She had a knack for fashion even while she was growing up, which motivated designer Rashi Kapoor to take it up as a profession.

Embroidery and texture are her forte and easy-to-wear silhouettes are her priority. Rashi started her career as a part of the family business that concentrated only on pret collection and formal ready-to-wear outfits. After getting a satisfactory response from people, she started her own line of clothing five years ago. In a chat with Surupasree Sarmmah, Rashi talks about the new bridal trends, challenges she faced during her initial days and more.

It has been five years since you started working as an independent designer...

 When I started my career, I was primarily into pret. I did that to see how people felt about my designs. However, when I decided to start my own label, couture and bridal were my preferred options as the demand for these was more. Though it has been five years, I have never stopped learning. Everyday is new and I am very happy to be in the industry. I feel I was born to be creative.

What are the new bridal trends?

Today’s brides are different from the yesteryear ones. Today, it is more of destination weddings that people opt for. That is the reason why people are looking for light-weight garments that can be later worn as separate outfits. For example, skirts are becoming more popular than ‘lehenga’ and peplum tops are replacing blouses, which can be teamed with other garments. ‘Dupattas’ have been not been used often lately.

Your designs are inspired by...

Art and architecture have been my biggest inspirations; Victorian era motifs and Byzantine architecture to be precise. Apart from this, my clients are my inspiration too. They are very loyal to me and keep coming back. They have a trust in me and that is my motivation.

Any plans of starting  a menswear line?

There is a lot of demand in the wedding segment. Not just brides, grooms too are particular about their wedding garments. I will start something for menswear soon.

Challenges you have faced...

In the current scenario in the fashion industry, there are a lot of challenges. The industry has become very competitive. The biggest challenge is to satisfy customers and make them happy.
 
Who would you like to dress up from the film industry?

It has to be Deepika Padukone and Kriti Sanon. They have a flair for garments and give life to any outfit that they wear. They come across as confident, sleek and independent divas.

Toughest part of this profession...

I am a very shy person and not at all a media person, but this profession needs one to be out there and be prominent.  That is the toughest part for me.

What do you keep in mind while designing a collection?

I always picturise myself wearing the clothes and think of when and where can I wear them.  For me, garments should be fashionable yet comfortable. They have to be versatile and easy-to-wear.

Three must-haves in your wardrobe...

A well fitted denim pant, a crisp white shirt and a pair of comfortable sneakers.

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