The bridal trails

Fusion designs

Bhumika Grover, an accomplished fitness instructor, started her journey as a designer eight years ago when she launched her label.

Since then, she has been designing both traditional and contemporary outfits with exquisite hand embroidery and mirror work. She believes in affordable fashion for the modern Indian woman. In a chat with Surupasree Sarmmah, the designer talks about her wardrobe staples and more.

How did you decide to become a fashion designer?
I was into painting and sketching from my childhood and I knew that I had to do something with my design skills. About 10 years back, I started taking part in exhibitions and showcasing my clothes and accessories. The positive feedback I received from people made it clear that this was my calling. So, I took the next step and here I am today. 

What are your wardrobe staples...
A white shirt, well-fitted pair of denims, a blazer, a black dress and nude pumps.

Tell us about your festive collection...
I have worked with traditional weaves like ‘Banarasi’, ‘Lucknowi’ and ‘Mukesh’. The collection aims at the modern Indian woman. It is a fusion of traditional and chic designs. It comprises of ‘lehenga-cholis’, ‘anarkalis’ and crop tops.
   
What does your label tell about you as a designer?
My designs are light-weight and delicate and not the heavy duty embroidery.

Your forte is...
Trousseau wear.

A trend you never liked...
Bell-bottoms and cocktail gowns with embroidery.

A designer you would like to work with...
Sabyasachi Mukherji.

The most stylish celebrity according to you...
Dimple Kapadia. Deepika Padukone and Alia Bhatt are the other actors who are absolutely stylish.