Looking forward with Kajol

Joyalukkas has signed Kajol Devgan as its brand ambassador. Speaking on the occasion, Joy Alukkas, chairman and managing director of Joyaluk­kas Group, said “Kajol is a perfect fit for Joyalukkas.”

He added, “She is one of the most iconic beauties in the industry and is an unconventional actor who shines in the most challenging roles, yet she is vibrant and her down-to-earth personality is well loved by her legion of fans. All these qualities resonate with our brand. We are very happy to have her as the face of Joyalukkas for years to come.” Kajol Devgan is a multi-award-winning actor, holding the record for the most number of awards. She is known for her versatility and outstanding performances.

A massive adver­tising campaign featuring Kajol Devgan is currently in production and is expected to roll out across the group‘s network in the last quarter of the year. Kajol said, “I have been an admirer of the Joyalukkas brand for some time now. Joy Alukkas‘s success story is also very inspiring, I am very excited to be part of the world’s favourite jeweller‘s family.” “It is a privilege to work with someone who has the same values and passion for excellence as all of us at Joyalukkas,” says John Paul Alukkas, executive director of Joyalukkas Group.