Domestic smartphone maker Swipe Technologies on Tuesday announced customisation of technology by coming up with brand-specific Tablet PCs and Smartphone at the enterprise level.
Commenting on this new segment launch, Founder and CEO Shripal Gandhi said enterprises are in need of brand-specific customization that can enhance brand recall and also help the sales and after sales team work smarter.
"In the bargain, this customized technology helps create brand loyalty of a different kind. At Swipe, we always go a step ahead to know what our consumers want and create products for them. Every industry works in a different fashion and even individual company in the same vertical has a different outlook towards business. Swipe's customised enterprise solutions are designed keeping in the mind the corporate requirement and brand-fit," he said.
Companies – big and small, regional and national – are looking at customized tablet PCs and smartphones to help them increase brand loyalty and brand recall.
Key sectors including Healthcare, Education and Infomedia are the early adopters of customized gadgets and companies from these sectors are offering customised communication devices to its employees, students, customers, vendors etc.
On offer are tablets and smartphones with multiple degree of customisations ranging from custom apps, brandings, hardware configuration, and tailored customer support.
Customisations can be done at Kernel level where we remove all the unwanted apps and include only the required software. This insures a simple to understand UI and optimum utilisation of hardware for the intended purpose, hence offering a fast and seamless user experience.
Depending on the clients need, Swipe can tweak the hardware in regards to screen sizes, processors, camera resolution, connectivity, memory and much more.
While on the branding front, a client can get their respective company logos as the boot screen, engraved on the back cover of the devices, and even custom packaging of devices making the entire proposition more appealing.
According to a Bain survey approximately 65%-75% consumers preferred customized options, it engages them more with the company which ultimately increases the brand loyalty along with recall.
Some of the recent clients of Swipe are Fasoos Food Services, Akanksha Foundation, NM Wadia Medical College, Amanora Park Town, State Bank of Bikaner and Jaipur, Metro Shoes, Cabby Tabby, Vibble India, Emenox Healthcare, Seasons Marketing, Chocolate Biclate, Moving Digital Frames, Ricky Rickshaw, Eagle Eye Solutions, IOEMAS and Motivation for Excellence Initiative.
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