Patanjali ties up with e-tailers to push products online

Baba Ramdev-led Patanjali Ayurved today announced its partnership with eight online platforms in a move to push sales of its range of products.

"Online mechanism aims to provide convenient and efficient option along with extensions o the traditional retail market," Ramdev said while announcing the partnerships.

Patanjali has partnered with e-commerce firms Amazon, Grofers, Shopclues, Flipkart, BigBasket, 1mg, Paytm Mall and Netmeds on which whole range of Patanjali products will be available.

Patanjali medicine requiring prescriptions will be sold only through Netmeds and 1mg.

Shopclues Senior President Operations Vishal Sharma said that the company will directly source and sell products to consumers.

Patanjali and e-commerce will not offer discounts for selling online to maintain balance with sales from retail outlets.