V-Guard charts 'smart' growth

V-Guard Industries on Wednesday resolved to transform itself into a more consumer-centric company, driven by better insight, data and technology, while it also unveiled its new brand identity.

Addressing reporters on the occasion, V-Guard Industries Managing Director Mithun Chittilappilly said, "We have decided to reinvent ourselves completely. We are not just thinking up the next innovation. We are constantly seeking to understand human life and its relationship with tools and appliances."

It aims to evolve a seamless experience with thoughtfully engineered products in our quest to enriching consumer lives. "We took a conscious call to go beyond not just being a trustworthy, reliable, honest brand, but to also evolve into a thoughtful, inspiring and dynamic trendsetter," he said.

The new identity marks the evolution of the 40-year-old company into a new-generation, technology-driven smart organisation. The company also unveiled a new logo in a sleek black and royal gold colours, while it has also transformed its key symbol, the kangaroo. With changing trends and innovations, today less than 30% of its revenues are derived from sales of inverters and stabilisers put together, while its other verticals such as fans and appliances are gaining traction.