'Year of Wild' campaign brings profit to tourism dept

'Year of Wild' campaign brings profit to tourism dept

'Year of Wild' campaign brings profit to tourism dept

By promoting Karnataka as a tourism-friendly destination under the theme of 'Year of the Wild', in 2017- 18, the state has seen a rise in tourists.

According to the department, in 2017, Jungle Lodges and Resorts (JLR) saw a 9.6% rise in footfall compared to 2016- 17 and an overall 98% increase in occupancy. There has also been an increase in the revenue of JLRs by 5%.

The 'Year of the Wild' campaign has received a positive response.
Through the campaign, the occupancy has gone up across most properties. The overall bed nights of all the properties of JLR has increased by 9.6% as compared to 2016-17.

The newly started Jungle Camps and Trails aimed at the budget traveller has also got a tremendous response. Here, the occupancy has gone up to 98%. Overall, the revenues of JLR have increased by 5%.

The Karnataka State Tourism Development Corporation properties have also seen an increase in occupancy rate. The overall income from hotels has increased by 18.97% in the first three quarters of 2017- 18 as compared to the same period of 2016- 17. The occupancy percentage also went up from 20.44% to 43.7% in 2017- 18.

With the overwhelming success of the 'Year of the Wild' positioning, the tourism department is kick-starting 2018 with a new theme 'Script Your Adventure'.

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