Weight loss, the modern way

What are the latest trends in weight loss therapies?

The weight loss and weight management market is estimated to reach USD 245.51 billion by 2022 from USD 175.94 billion in 2017. Changes in lifestyle, exercise and diet, specialised manual therapies, and in some cases, non-invasive treatments based on advanced technologies are the different options available for weight loss. Here are the major trends of the weight loss market:

• Advanced technologies: There are times when you are trying to lose weight, but there are certain problem areas like thighs, arms and love handles which just refuse to budge. In such situations, advanced technologies like laser, radiofrequency and ultrasound help. These popular non-invasive techniques are safe and FDA-approved. Few of these therapies utilise natural sources such as bark, root, flower, leaf, seed extracts, sea minerals and essential oils in combination with advanced technologies like ultrasound, radiofrequency, etc.

• Customised therapies: Customised weight loss programmes are also available such as body composition analysis, fitness assessments. But the latest trend is genetic screening. In this regard, DNA wellness programme is the first of its kind programme which includes a series of panels related to weight loss, preventive and predictive healthcare, and management of an existing medical condition.

• Non-invasive treatments: In recent years, the fear to go under the knife for nips and tucks with an equally strong desire to look young is drawing people towards non-invasive treatments. Coolsculpting is a revolutionary FDA-approved, non-surgical fat reduction treatment which targets and eliminates fat cells by literally freezing them without any damage to other cells or tissues. This treatment is majorly used for site-specific fat correction in areas like outer and inner thighs, abdomen, under the chin, upper and lower back, flanks, etc.

(The author is vice president, technical operation and R&D, VLCC)