Of hopes, aspirations and dreams

If you are wondering what this is all about, it’s an interesting data for brands to enhance their business. And the result of this survey is specific to every City across the country.

The findings of the survey were put together in a book form entitled, Eye on Asia and launched in the City recently. It includes the hopes, dreams and aspirations of people across 16 countries in the Asia Pacific region.

The research delved into three areas of life for Asians, that is, lifestyle, aspirations, consumerism and communications.

Close to 33,000 people from Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka, Taiwan, Thailand and Vietnam were part of the survey.