Reliance Jio brands 4G smartphone as LYF

 Reliance Jio Infocomm (RJIL), which is planning to roll out 4G services by this year-end, has decided to brand its 4G LTE smartphones as LYF.

In a statement issued as part of Reliance Industries (RIL) quarterly results, the company announced that Reliance Retail will soon launch its own brand of 4G LTE smartphones under the brand ‘LYF’.

“The brand will offer high performance handsets that deliver a true 4G experience comparable to the best in the world,”  states RIL.

LYF range of smartphones will have superior features like Voice over LTE (VoLTE), Voice over Wi-Fi (VoWi-FI), HD Voice and HD quality video calling, which will enable users to experience a new digital life, RIL said.

RJIL’s new branded phones will reach consumers across the country through one of the widest distribution and retail network for smartphones. The devices will soon be available at multi-brand outlets (MBOs) and modern trade.