Terraa announces entry into grocery shopping app space

Terraa announces entry into grocery shopping app space

Terraa announces entry into grocery shopping app space

 Terraa, a grocery shopping app, has announced its entry into the Bengaluru market on Thursday.

Having partnered with Reliance Fresh and Gojavas to source and deliver the grocery, Terraa plans to expand to 60 cities within the next 12-18 months by leveraging the reach of its partner companies. 

“Being a late entrant to go pan-India, we would need support from our partners who already have large networks across the country,” said Sethuraman Vaideeswaran, founder of Terraa. The ‘Smart, recommendation-based’ app has been active for the past 10 days and has processed over 150 orders.

“The market already has several players, but our endeavour is in the direction of the industry’s unfulfilled potential to incorporate technology,”  he said.  The app which joins the likes of Big Basket, Grofers and Zopnow, among others, claims differentiation in some of its unique features and a ‘fresh’ user interface. It employs a recommendation engine that tracks and aggregates user data based on locality, gender and buying behaviours, and then is able to recommend suitable products to its users.

The interface of the app is similar to the interface of a chat app. Orders can be placed by simply tapping the product icons, which it calls ‘prodicons’. These are comparable to emoticons in a chat app. “This feature enhances the user’s experience and brings it as close to the real ‘store shelf experience’ as possible,” he said. 

It also features a ‘house cart’, a virtual shopping cart, which enables group shopping. Members in a group can add or delete items in the cart with real-time updates across the network. 

“As we understand it, grocery buying is a group behaviour as it is meant for the household. The ‘house cart’ enables all members of the household to participate in the activity thus making it more efficient,” he said.

“Our app helps gamify the online shopping experience. Moreover, recommendations based on buying patterns make it easier for users to track their supplies better,” he adds. In the next 30 days, the company plans to wrap up its pilot phase, and smoothen out its operations.