VitrA bets big on major projects

VitrA bets big on major projects

VitrA bets big on major projects

Cashing in on the burgeoning real estate market in Bengaluru, VitrA, a Turkey-based sanitaryware brand, is betting big on key projects and is focusing on major builders to reach out more customers.

“For us, India is going to be a major market because of its vast geography. Initially, we targeted the retail market in India. From past six to eight months, we are focusing on major real estate players who are coming with big projects with minimum 300 to 1,000 flats. We are in talks with builders, making presentations and inviting them to our showrooms, so that we can reach out to more customers,” VitrA Country Manager Serhan Ates Yagiz told Deccan Herald.

VitrA, a leading brand of Turkish industrial group Eczacibasi, with 42 companies has 11,730 employees.

Founded in 1942, Eczacibasi’s core sectors are building products, healthcare and consumer products. VitrA manufactures 5 million units of sanitaryware, 3,50,000 bathtubs, 3,70,000 bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.

Yagiz claimed that 50% of the company’s production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and over 2,000 sales points.

In India, VitrA embarked its journey in January 2015, presently follows a partnership model, under which select distributors establish dealerships in their respective regions. It has 10 distributors, 90 dealers and has presence in 25 cities and aims to reach 44 cities by the end of this year.

Yagiz was in the City to launch the first bathroom fittings store located at MP & Son, Banshankari third stage. Its latest brands are Memorial, Istanbul, Metropole, Water Jewels, Nest, T4 collections among others.

“With the launch of the new store, we aim at bringing our internationally acclaimed and innovative bathroom culture to Bengaluru. We aim to be among the top three import brands in the premium bathroom products market in India by 2020,” Yagiz added.