<p>Women are increasingly influenced by fashion where sophistication meets style. The latest collection from ‘Majori’ has, for today’s women, fashion-forward dresses <br />and ensembles that work as both day and evening wear.<br /><br />Giving colours to expressions<br /><br />The brand aims to spruce up fashion for the season through its latest <br />collection, which is unique and trendy. <br /><br />Ria Joy Mathews, owner of the brand, says, “‘Majori’ intends to cater to the modern Indian woman who loves her body, is confident with herself and is comfortable expressing herself through clothing.” <br /><br />The brand aims to cater to the urban, travelled and financially independent woman of today. <br /><br />“We like to differentiate each of our customer from their peers. Western in cuts and silhouettes and Indian in sizing, our ensembles strongly emphasise on colours and colour mixes, through bold vivid prints and solids,” she says.<br />The collection is inspired by the festive season. <br /><br />Ria says, “Our collection places a strong emphasis on quality, craftsmanship and <br />attention to detail. Consumers today expect great designs and quality at a price that makes sense.” <br /><br />Ria adds that the ensembles are manufactured in the city, where she can monitor and control every element of the production process. <br /><br />“For us, each piece we produce is a labour of love,” she adds. Ria created the brand because she felt that regular fashion in the city fell into two categories — cost-effective but mundane and uninspired, or high-end design but highly expensive. <br />“Consumers today expect great design and quality at a price that makes sense. We through the brand have tried to bring in just this,” she says.Ria has her finger on the pulse of international fashion, interpreting it into trend-setting concepts. “The colours of the season are mainly blues and reds. <br /><br />The range is a celebration of colours and consists of dresses, blouses, skirts, shirts <br />and trousers. We have tried to keep the ensembles interesting as this is the season of dressing up. With Christmas and New Year parties in line, we aim to offer a variety of options,’ she adds.The collection is available online on www.majori.in and through Flipkart and Amazon.<br /><br />Nikitha, a second-year student of St Joseph’s College (Autonomous), slipped into a cream and red floral georgette dress. <br />Punchline: “The outfit’s subtle colours and pattern make it perfect for a brunch out with friends. The dress had a comfortable fit with a relaxed <br />fabric.”<br />Price: Cream and red floral georgette dress (Rs 2,450)<br /><br />Madhu Bala, a first-year student of Army Institute of Fashion and Design, teamed a pair of black pants with a fuchsia shirt. <br />Punchline: “The outfit looked festive for the season with its bright colours.<br />I loved the ensemble as it can be worn to a dinner event or a day out with friends.” <br />Price: Black pants <br />(Rs 1,390) and fuchsia shirt (Rs 1,250).<br /><br />Ishdeep Kaur, a first-year student of Army Institute of Fashion and Design slipped into a blue floral chiffon dress. <br />Punchline: “I loved the bright blue colour of the outfit and how it falls. The floral print on the dress is catchy yet calming which makes the attire suitable for any occasion.” <br />Price: Blue floral chiffon dress (Rs 2,450)<br /><br />Shruthi Nachappa, a student of Vogue Institute of Fashion Technology, teamed a wine georgette top with a floral skirt.<br />Punchline: “Skirts are in and floral patterns are here to stay. The ensemble I wore blended in bold floral patterns beautifully and works great for a dinner.”<br />Price: Wine georgette top (Rs 1,250) and floral skirt (Rs 1,650).<br /><br />K Sai Chandana, a first-year student with <br />St Joseph’s College <br />(Autonomous), wore a satin abstract printed dress. <br />Punchline: “The prints on the dress were interesting. I loved the asymmetrical cut of the dress which made it stand out. Also, one doesn’t need to accessorise the dress as it was bright.”<br />Price: Satin abstract printed dress (Rs 2,350)<br /><br />Hera Pinto, a student of Vogue Institute of Fashion Technology, wore a cream floral chiffon and crepe dress. <br />Punchline: “The prints in the dress were intricate and it had an elegant feel to it. I would wear it for a day out with friends.” <br />Price: Floral chiffon and crepe dress (Rs 2,090)<br /><br /><br /><br /><br /><br /><br /><br /></p>
<p>Women are increasingly influenced by fashion where sophistication meets style. The latest collection from ‘Majori’ has, for today’s women, fashion-forward dresses <br />and ensembles that work as both day and evening wear.<br /><br />Giving colours to expressions<br /><br />The brand aims to spruce up fashion for the season through its latest <br />collection, which is unique and trendy. <br /><br />Ria Joy Mathews, owner of the brand, says, “‘Majori’ intends to cater to the modern Indian woman who loves her body, is confident with herself and is comfortable expressing herself through clothing.” <br /><br />The brand aims to cater to the urban, travelled and financially independent woman of today. <br /><br />“We like to differentiate each of our customer from their peers. Western in cuts and silhouettes and Indian in sizing, our ensembles strongly emphasise on colours and colour mixes, through bold vivid prints and solids,” she says.<br />The collection is inspired by the festive season. <br /><br />Ria says, “Our collection places a strong emphasis on quality, craftsmanship and <br />attention to detail. Consumers today expect great designs and quality at a price that makes sense.” <br /><br />Ria adds that the ensembles are manufactured in the city, where she can monitor and control every element of the production process. <br /><br />“For us, each piece we produce is a labour of love,” she adds. Ria created the brand because she felt that regular fashion in the city fell into two categories — cost-effective but mundane and uninspired, or high-end design but highly expensive. <br />“Consumers today expect great design and quality at a price that makes sense. We through the brand have tried to bring in just this,” she says.Ria has her finger on the pulse of international fashion, interpreting it into trend-setting concepts. “The colours of the season are mainly blues and reds. <br /><br />The range is a celebration of colours and consists of dresses, blouses, skirts, shirts <br />and trousers. We have tried to keep the ensembles interesting as this is the season of dressing up. With Christmas and New Year parties in line, we aim to offer a variety of options,’ she adds.The collection is available online on www.majori.in and through Flipkart and Amazon.<br /><br />Nikitha, a second-year student of St Joseph’s College (Autonomous), slipped into a cream and red floral georgette dress. <br />Punchline: “The outfit’s subtle colours and pattern make it perfect for a brunch out with friends. The dress had a comfortable fit with a relaxed <br />fabric.”<br />Price: Cream and red floral georgette dress (Rs 2,450)<br /><br />Madhu Bala, a first-year student of Army Institute of Fashion and Design, teamed a pair of black pants with a fuchsia shirt. <br />Punchline: “The outfit looked festive for the season with its bright colours.<br />I loved the ensemble as it can be worn to a dinner event or a day out with friends.” <br />Price: Black pants <br />(Rs 1,390) and fuchsia shirt (Rs 1,250).<br /><br />Ishdeep Kaur, a first-year student of Army Institute of Fashion and Design slipped into a blue floral chiffon dress. <br />Punchline: “I loved the bright blue colour of the outfit and how it falls. The floral print on the dress is catchy yet calming which makes the attire suitable for any occasion.” <br />Price: Blue floral chiffon dress (Rs 2,450)<br /><br />Shruthi Nachappa, a student of Vogue Institute of Fashion Technology, teamed a wine georgette top with a floral skirt.<br />Punchline: “Skirts are in and floral patterns are here to stay. The ensemble I wore blended in bold floral patterns beautifully and works great for a dinner.”<br />Price: Wine georgette top (Rs 1,250) and floral skirt (Rs 1,650).<br /><br />K Sai Chandana, a first-year student with <br />St Joseph’s College <br />(Autonomous), wore a satin abstract printed dress. <br />Punchline: “The prints on the dress were interesting. I loved the asymmetrical cut of the dress which made it stand out. Also, one doesn’t need to accessorise the dress as it was bright.”<br />Price: Satin abstract printed dress (Rs 2,350)<br /><br />Hera Pinto, a student of Vogue Institute of Fashion Technology, wore a cream floral chiffon and crepe dress. <br />Punchline: “The prints in the dress were intricate and it had an elegant feel to it. I would wear it for a day out with friends.” <br />Price: Floral chiffon and crepe dress (Rs 2,090)<br /><br /><br /><br /><br /><br /><br /><br /></p>
