OnePlus launches first experience centre

 OnePlus has announced the launch of its first exclusive experience centre in the heart of the city.

As per the company’s strategy, the store will complement its online-only business model by providing an offline destination to the brand’s patrons.

First-hand experience

The 14,000 sq feet store on Brigade Road will offer customers the opportunity to experience OnePlus products first-hand.

The store will also play venue to the company’s initiatives to engage with its customers.
The store consists of a service centre, retail area, lounge area and office space.

OnePlus General Manager India Vikas Agarwal said, “We are pleased to launch our first-ever experience store in India, one of our most important markets, and dedicate it to the OnePlus community that is the core of our very existence,”  adding, “It is for this very community that the store was designed, to deliver a personalised experience, while allowing them to try and test complete range of our products before making a purchase.”