Ramya to lead Congress social media campaign

Actor-politician Ramya Divyaspandana has been given the charge of the Congress' social media campaign replacing Deepender Hooda, who is expected to be given some organisational responsibility.

The key responsibility comes at a time when there was buzz about the former Lok Sabha member from Mandya being unhappy in the Congress and was mulling hanging her boots.

Ramya had vehemently rejected as speculation the reports that emerged shortly after senior Congress leader S M Krishna crossed over to the BJP.

Congress sources said as part of the ongoing organisational restructuring the social media team was being recast and Ramya has started working. Sources said the she had a role in putting out tweets from the Twitter handle of Rahul Gandhi.

AICC's social media team is not a formal department under the organisation but is run by tech savvy young leaders of the party. Congress has been a late entrant in using social media to get its political message across and has embraced the medium only after its rout in the 2014 Lok Sabha elections.

Besides Rahul's Twitter handle @officeofRG, the social media team also operates the party's official presence on the micro-blogging sites. Congress' digital warriors also keep a close eye on several government departments by through shadow Twitter handles.

The @AgriGoIShadow twitter handle of the Congress aims to hold the government accountable through constructive criticism. Over the past few days it had highlighted cases of agrarian distress from across the country, the demand for farm loan waiver and farmers being benefited by Centre's initiatives to link wholesale markets.