Bajaj Allianz General Insurance partners with Quikr

Bajaj Allianz General Insurance has entered into a partnership with Quikr, the country's leading digital classifieds platform to increase the insurance outreach and offer people with adequate financial protection.

With 30 million monthly UVs (Unique Visitors), Quikr will be a new age distribution channel for Bajaj Allianz's general insurance products. Under this key agreement, Bajaj Allianz General Insurance will offer personal lines of insurance products such as Health, Personal Accident, Home, Motor and Travel along with commercial line of insurance products such as Property, Marine and Engineering Insurance, etc.  

Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance, said, "Bajaj Allianz General Insurance has always been in the forefront to explore new avenues to reach out to the customers where they are, thus providing instant insurance solutions according to their needs. The tie-up with Quikr shall add value to their customers by providing them with customised insurance products based on their individual requirements."

Pranay Chulet, Founder and CEO of Quikr said, "People come to Quikr with a specific intent to buy, sell or find something across a wide range of categories such as cars, bikes, homes, mobiles, furniture, electronic appliances, jobs and services. Bajaj Allianz General Insurance would be able to offer right solutions to the buyers in our verticals based on their specific intent.  We already have integrated Motor Insurance of Bajaj Allianz into our auto vertical."

This partnership aims to improve penetration of insurance by leveraging technology and reaching out to the customers with appropriate insurance solution when they are making a purchase on the platform.  

A  joint venture between Allianz SE, the leading insurer and largest asset manager, and Bajaj Finserv Limited, Bajaj Allianz General Insurance offers general insurance products such as motor insurance, home insurance, health insurance as well as other unique insurance plans such as wedding insurance, event insurance, and film insurance.

The company, which began its operations in 2001, has a pan-India presence in over 1,000 towns and cities.