Coca Cola forays into dairy business

Coca Cola forays  into dairy business

“India is a huge test market for us and success of a global brand depends on how it  fares in India,” Coca Cola India Vice President (Marketing) Ricardo Ford told reporters here

The company launched its ‘Mazza Milky Delite,’ a blend of mangoes and milk. Priced at Rs 15, the 200 ml tetra pack Delite is likely to have national rollout by December next.

“We have several global brands and may introduce some of them in India in future,” Ford said.

“We’ll have to select a portfolio that will cater to the national taste,” Ricardo Ford further added

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