The first match between Mumbai Indian and Highveld Lions has been rated 56 percent higher than first encounter last year, according to aMap ratings.
The Twenty20 game on Friday garnered a combined TVR of 1.56 as it was telecast concurrently on STAR Cricket and STAR Sports. Last year, the inaugural match between Royal Challengers Bangalore and Cape Cobras had scored 1 on aMap ratings.
The opening match was seen by 6.2 million viewers on STAR Cricket, 1.1 million on STAR Sports and 1.8 million on Disney XD vis-a-vis last year wherein the opening match was watched by 5.8m viewers, a release said, on Saturday.
The overall viewership for the match was primarily driven by STAR Cricket - of 1.44 TVR, they contributed 1.31 TVR while STAR Sports contributed 0.13 TVR. In addition, the simulcast of the match on Disney XD rated 0.12 TVR, the release added.
Published 12 September 2010, 16:38 IST